77fe Privacy Policy

This Privacy Policy ("Policy") describes how 77fe ("77fe," "we," "us," "our") collects, processes, stores, and protects the personal data of individuals ("you," "Player," "User") who access or use the 77fe website located at https://77fe.bid and all associated features, services, games, and betting markets made available through the platform.

This Policy applies to all registered and guest users of the 77fe platform, regardless of the device or network used to access the site. It covers personal data collected through the website directly, through third-party payment providers integrated with the platform (such as JazzCash and EasyPaisa), and through cookies and similar tracking technologies deployed on the 77fe website.

This Policy should be read in conjunction with the 77fe Terms and Conditions, which govern your general use of the platform and are incorporated by reference into this Policy.

77fe is the data controller responsible for your personal data collected and processed in connection with your use of the 77fe platform. As the data controller, 77fe determines the purposes for which your personal data is processed and the means by which that processing takes place.

77fe operates under an international gaming licence and is subject to the data protection obligations attached to that licence, as well as the data privacy obligations applicable in the jurisdictions in which it operates. Where third-party processors (such as payment gateways or identity verification providers) process your data on our instruction, they do so as data processors under contractual obligations consistent with this Policy.

77fe collects the following categories of personal data in connection with your use of the platform:

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data, except where health-related information is voluntarily provided in the context of a responsible gaming self-exclusion request, and solely for the purpose of processing that request.

77fe uses the personal data we collect for the following purposes:

• Account Management: To create, manage, and maintain your 77fe player account, including processing your login credentials, storing your preferences, and keeping your account records up to date.
• Transaction Processing: To process deposits and withdrawals in PKR via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other supported payment methods, and to maintain accurate financial records of all transactions.
• Identity Verification (KYC): To verify your identity and age eligibility in compliance with 77fe's licensing obligations and anti-money laundering (AML) requirements.
• Service Delivery: To provide access to casino games, sports betting markets, live dealer tables, bonus programmes, and all other features of the 77fe platform.
• Customer Support: To respond to your enquiries, resolve disputes, process complaints, and provide assistance through our 24/7 support channels.
• Responsible Gaming: To monitor gaming activity for indicators of problem gambling, to process self-exclusion and deposit limit requests, and to fulfil our player protection obligations.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions, account abuse, bot activity, and other prohibited conduct that could harm the platform or other players.
• Platform Improvement: To analyse aggregated usage data, identify technical issues, and improve the features, performance, and content of the 77fe platform.
• Legal Compliance: To comply with applicable laws, regulations, and licensing requirements, including AML obligations, and to respond to lawful requests from regulatory or law enforcement authorities.
• Marketing Communications: To send you promotional materials, bonus offers, and platform updates — but only where you have provided consent or where we have a legitimate interest, and always subject to your right to opt out.

77fe processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to fulfil our obligations under the 77fe Terms and Conditions — including account creation, transaction processing, and game provision — is carried out on the basis that it is necessary for the performance of our contract with you.
• Legal Obligation: Processing required to comply with applicable laws and licensing regulations — including KYC identity verification, AML record-keeping, and age verification — is carried out on the basis of a legal obligation.
• Legitimate Interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and platform improvement is carried out on the basis of 77fe's legitimate interests, provided those interests are not overridden by your rights and interests.
• Consent: Where we rely on your consent — for example, to send marketing communications — you may withdraw that consent at any time by contacting 77fe support or adjusting your account notification preferences.

77fe does not sell, rent, or commercially trade your personal data to any third party. We share your data only in the following limited and controlled circumstances:

• Payment Processors: We share necessary transaction data with our integrated payment providers — including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank — solely for the purpose of processing your deposits and withdrawals. These providers are bound by their own data protection obligations.
• Identity Verification Providers: Where KYC verification is required, we may share identity documentation with regulated third-party verification service providers under strict data processing agreements.
• Game Software Providers: Game providers whose titles are hosted in the 77fe Casino lobby may receive technical session data necessary to load and run their games. This data does not include your full identity or financial profile.
• Regulatory & Law Enforcement Authorities: We will disclose personal data to regulatory bodies, law enforcement agencies, or other governmental authorities where required to do so by applicable law or a valid legal order.
• Professional Advisers: We may share data with our legal, financial, and compliance advisers on a strictly confidential, need-to-know basis where necessary to obtain professional advice.
• Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all assets of 77fe, personal data held by 77fe may be transferred to the successor entity, subject to equivalent privacy protections.

All financial transactions on the 77fe platform — deposits and withdrawals in PKR via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank — are processed through regulated, PCI DSS-compliant payment gateways. 77fe does not store full payment account numbers, CNIC-linked payment credentials, or complete card numbers on its own servers.

Transaction records — including amounts, timestamps, payment method identifiers (such as truncated JazzCash account references), and transaction status — are retained in 77fe's systems for the periods specified in Section 9 of this Policy, in compliance with our AML record-keeping obligations.

All data in transit between your device and 77fe's servers is protected by 256-bit SSL/TLS encryption. Data at rest in 77fe's databases is encrypted using industry-standard symmetric encryption with key management procedures that restrict access to authorised personnel only.

The 77fe website uses cookies and similar tracking technologies (including local storage and session tokens) to operate the platform, maintain your login session, remember your preferences, and analyse how players interact with the site. We use the following categories of cookies:

• Strictly Necessary Cookies: These cookies are essential for the 77fe platform to function. They enable core functionality such as maintaining your login session, keeping your game state, and processing transactions. These cookies cannot be disabled without preventing core platform features from working.
• Functional Cookies: These cookies remember your preferences — such as your preferred game lobby view, notification settings, and previously entered display preferences — to provide a more personalised platform experience.
• Analytics Cookies: We use analytics tools to collect aggregated, anonymised data about how players navigate the 77fe platform, which pages are most visited, and where technical errors occur. This data is used exclusively to improve the platform. No individual player is identified through analytics data.
• Session Security Cookies: Short-lived cookies used to protect your session from cross-site request forgery (CSRF) and session hijacking attacks. These are deleted automatically when you close your browser.

You can control non-essential cookies through your browser's privacy settings. Note that disabling certain cookies may affect platform functionality, including the ability to stay logged into your 77fe account across page navigations.

77fe retains personal data for only as long as is necessary for the purposes for which it was collected, or as required by applicable law and licensing obligations. Our standard retention periods are as follows:

Where data is no longer required for its original purpose and no legal obligation requires its retention, 77fe will securely delete or permanently anonymise the data in accordance with our internal data destruction procedures.

As an internationally operating platform, 77fe may transfer your personal data to servers or processing partners located outside Pakistan. Where such transfers take place, 77fe ensures that appropriate safeguards are in place to maintain the protection of your data to a standard equivalent to that described in this Policy.

Safeguards for international transfers may include contractual clauses requiring third-party recipients to process data in accordance with data protection standards consistent with internationally recognised best practices, or transfers to jurisdictions that have been assessed to provide adequate data protection under 77fe's licensing framework.

For further information about the safeguards applied to any specific international transfer of your data, contact us at [email protected].

As a 77fe player, you hold the following rights with respect to your personal data. You may exercise any of these rights at any time by contacting the 77fe support team via live chat or at [email protected]. We will respond to all data rights requests within 30 days of receipt.

The 77fe platform is strictly intended for adults aged 21 years and above. 77fe does not knowingly collect personal data from any individual under the age of 21. If we discover that personal data has been collected from a person under 21, we will immediately close the associated account, delete all personal data collected in connection with it, and where applicable return any deposited funds to the original payment source.

The 77fe website may contain links to third-party websites or services — for example, links to payment provider information pages. This Privacy Policy applies solely to the 77fe platform and does not extend to any third-party website or service that you access via a link from 77fe.

77fe is not responsible for the privacy practices, data handling procedures, or content of any third-party website. We encourage you to review the privacy policy of any third-party website before providing your personal data to it.

77fe reserves the right to update, amend, or replace this Privacy Policy at any time. Material changes to this Policy will be communicated to registered players via the contact information held on their account and/or by prominent notice on the 77fe website, with a minimum of 14 days' advance notice prior to the changes taking effect, where practicable.

The "Effective Date" and "Last Reviewed" dates at the top of this page will always reflect the current version. Your continued use of the 77fe platform following the effective date of any amended Policy constitutes your acceptance of the updated terms. If you do not agree with any changes, you should discontinue use of 77fe and contact support to request account closure.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77fe handles your personal data, please contact our Data Protection team through any of the following channels:

• Live Chat: Available 24 hours a day, 7 days a week, through the 77fe platform
• Email: [email protected]
• Subject Line for Data Requests: Please use the subject line "Data Privacy Request – [Your Registered Mobile Number]" to ensure your request is routed to the correct team.

We serve players from all across Pakistan — Karachi, Lahore, Islamabad, Faisalabad, Peshawar, Multan, Rawalpindi, Quetta, and every other city and town — and our support team is equipped to assist with data privacy matters in clear, plain English at any hour of the day or night.